iPad Pro Cannibalizes My MacBook Pro

The iPad Pro (with the Smart Keyboard) cannibalizes my MacBook Pro the same way the iPhone 7 Plus cannibalized my old iPad mini.

I'm blown away by how many non-work related tasks I can accomplish on the iPad Pro. And for some tasks, I can even do it faster on the iPad Pro.

My biggest discovery is split-screen mode works brilliantly because many apps are designed to work on iPhone-sized screen. Browsing and clicking on a link in a left-side app can open in Safari on the right. Apps on the desktop were not designed to work on iPhone-sized spaces.

Some of my favorite use-cases for split-screen mode are:

  • catching up on RSS feeds with Reeder + Safari
  • researching reviews with YouTube + Safari
  • catching up on email newsletters with Newton + Safari
  • catching up on computer tasks with Things + Safari

There's also something special about having a general-purpose computer that can turn on & off instantly compared to a laptop, yet having all the benefits of keyboard shortcuts.

This seriously makes me wish Apple would resurrect the iBook brand in the form of an iOS-driven laptop with built-in LTE.

The Mobile Generation →

Ben Bajarin:

There is truly something happening with this generation growing up spending the bulk, if not all, of their computing time using mobile operating systems and doing new things with new tools. Being the techie that I am, I was a bit disheartened that my twelve-year-old was getting more out of the iPad Pro and pushing it further limits than I was. But she is a part of the mobile generation after all. For them, the future will look quite different and the tools they use to make that future might look quite similar to the iPad Pro.

It's easy for us older guys to dismiss the iPad Pro as "a large iPad that'll never replace my laptop". But for the mobile generation — the generation of kids who grew up with touchscreens and don't know the Save icon is a floppy disk — this is an evolution of technology they are most familiar with.

iOS: The Enterprise OS of the Millennial Generation →

Tim Bajarin:

This younger generation does use PCs. However, they actually spend the most time on their iPhones and iPads and Macs are mostly relegated to serious productivity projects. More importantly, they know iOS inside and out as they spend much more of their day in this operating system then they do on any computer they have. I believe Apple understands this better than anyone and their most recent iPad Pro is a nod to this trend. More importantly, I see Apple using this to drive millennials towards making iOS their OS of choice as they move into their careers and new jobs. In fact, within 5-7 years, I suspect Windows will not even be of interest to this younger set, as iOS will be the device operating system that dominates their work and personal lifestyles.

Apple playing the long game.