Steve Jobs Bets His Company on the iPhone (2005) →


Suppose you were the CEO of Apple in 2005 when a couple of intergalactic visitors with time-warping technology offered you this bet:

Design and manufacture a small mobile device that seamlessly combines the functionalities of a cellular phone, a web surfer, an audio/video player and a small PC, and your company will double its market cap and establish a third mass-market computing platform after Windows and Macintosh.

Would you take it?

Before you say, "Are you nuts, why wouldn't I?" ponder just a few of the issues involved.

With the iPhone being so saturated in the world today, it's easy to forget how truly daring and revolutionary it's launch was.

Steve Jobs took that challenge by the horns and made it his bitch.