Innovation comes... from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.
—Steve Jobs
Design is not just what it looks like and feels like. Design is how it works.
—Steve Jobs
Perfection is achieved, not when there is nothing left to add, but when there is nothing left to remove.
—Antoine de Saint-Exupery