Apple Avoids the Temptation of Jetpack Design →

FJP writes:

The Newton was a double-edged sword for Apple. On one hand, it had a big "wow" factor and reminded the world of Apple's innovative DNA. On the other hand, it was expensive and Apple had to spend considerable time and energy explaining why a "portable digital assistant" was necessary. It failed.

Now Apple waits for markets to mature a bit before they enter. They've de-emphasized "first" in favor of "best". Facetime is just video chat. Retina Displays are just higher resolution. Siri is just voice recognition. But in all three cases, they grabbed a tremendous amount of mindshare in a short time.

Amen.

Fanboys and haters like to get caught up in the 'ol "We did it first! You guys copied us!" argument. But really, that's just pointless.

It's not about who does it first; it's about who takes it to the next level.

Apple’s Magic Is In The Turn, Not The Prestige →

MG Siegler:

That’s the thing — when people say they’re disappointed about the new iPhone, what they’re really saying is that they’re disappointed it doesn’t look that much different from previous version(s). But again, not only is that true, Apple went out of their way to make sure that was the case. [...]

Apple is not and will not make changes just for the sake of change. And while some may now be clamoring for this change, the paradox is that if Apple did make some big changes, many of the same people would bitch and moan about them. Apple is smart enough to know that in this case, most people don’t really want change, they just think that they do because that’s the easiest way to perceive value: visual newness.

Perfectly said.

In the competition between PCs and Macs, we outsell Apple 30-to-1. But there is no doubt that Apple is thriving. Why? Because they are good at providing an experience that is narrow but complete, while our commitment to choice often comes with some compromises to the end-to-end experience.

—Steve Ballmer, Microsoft CEO