I've been using Snapchat for the past few months, and admittedly, it took me a while to "get it." The more I used it, I realized it's a nice way of sending photos to close friends for those "Hey I saw this and thought of you" -type moments
But then I started adding more friends. And the more friends I added, the more random, impersonal, obviously mass-sent messages started coming my way.
Most of these messages were things I'd scroll past if they were on my Instagram timeline. But no, because it was Snapchat, I'd receive a push notification for every single one. Every single selfie. Every single low-quality food porn pic. Every single video from a club that is too dark and too loud to provide any value.
It just got too annoying.
Thankfully, Instagram Direct is here and there are a few key differentiators that make it more suited for me.